SIMPONI RA TV
Carousel
People don’t just want freedom from their condition—they want freedom in their treatment too. TV component to print series.
Broadcast TV.

ABILIFY TV
One week free
A promotional offer to help those struggling with depression.
Direct Marketing TV.

INVEGA SUSTENNA UNBRANDED
Welcome to the Club, Keep Taking Your Meds
The "Treat Once Monthly Club" was created to keep patients engaged and informed as they go through the process of diagnosis and treatment choices.
Patient email stream.

Meet Justin,  Meet Larry
Newspaper consumer facing pages introducing the "Treat Once Monthly Club"
Consumer newspaper pages.

INVEGA SUSTENNA BRANDED
Welcome, One Less Pill, 
Christian’s Story, Facts
Patients were followed as they went on treatment. Their success stories proved to be great ways to lower patient anxiety regarding a once monthly injection.
Patient email treatment stream.

Foundations of Recovery
A comprehensive patient fulfillment kit delivered as patients began treatment. Included patient stories on DVD, symptom tracker, as well as a comprehensive booklet to explain the disease state and how a once-monthly treatment could help.
Consumer relationship marketing patient fulfillment kit.

Hear Christian’s Story. 
Hear Justin’s story. 
Doctor office promotion of a free DVD with patient success story and treatment information.
Doctor office tear pad DVD offer 1 & 2.

Take One Less Pill
A short booklet taking patients through information highlights ofa once-monthly treatment.
Doctor office patient take one cover / inside spread.

ENBREL RA
2007 ‘In-Awe’ Award    
A brochure paired with a step-by-step DVD tutorial that makes self-injection of ENBREL a foolproof procedure. Now anyone can skip the hassle of the doctor office and self inject in the comfort of home. This brochure/DVD was well received by the medical community and was awarded the Medical Marketing Association’s ‘In-Awe’ Award for Excellence in Direct Marketing.
Branded injection training brochure / DVD.

ONGLYZA
Our Blood Sugar Is Still Too High…
Oversaw photo shoot to create a library of images for online website. Designed informational brochure mailer for patient use.
Branded diabetes patient take-one and mailer.

SIMPONI
Beach, Carousel, Shoes
People don’t just want freedom from their condition. They want freedom in their treatment too. Print series illustrating simple physical joys people are now able to experience again using a once-a-month, injectable treatment plan. Print partner to earlier TV.
Consumer magazine spread series.

ABILIFY
Coffee, Feeling Okay, 
Hard working print series emphasizing the 500,000 + people nationwide who have added ABILIFY to their treatment plan.
Consumer magazine single page series.

Daddy Reads, Out walking with Rex.
Alt print series flagging the depression symptoms that can be improved with the addition of ABILIFY to depression treatment plans.
Consumer magazine single page series.

UNBRANDED WEBISODES ESTABLISHING MID_SECTION WEIGHT AS A DISEASE STATE
Rob's Story, Yvette's Story, Adam's Story
An unfinished but engaging project in collaboration with documentarian Albert Maysles. Prelaunch online videos were created to establish the dangers of mid-section weight gain and associated cormorbidiies of obesity. After careful vetting these 3 people were to be followed over time as their health improved. 
Unbranded Rimonabant webisode series